Effective Date: November 16, 2025
At TRYCITY, an Indian e-commerce brand specializing in streetwear apparel like racing jackets and hoodies, your privacy is our top priority. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our website (trycity.com) or use our WooCommerce-powered online store, in compliance with Google’s 2025 Merchant Center Misrepresentation policy, India’s Digital Personal Data Protection (DPDP) Act 2023, and other applicable laws. We are committed to transparency and data minimization, ensuring no misleading practices in handling customer data for orders, marketing, or support. By using our site, you consent to these practices; if you do not agree, please do not provide information or use the site.
1. Information We Collect
We collect only the data necessary to provide our services, such as processing apparel orders and personalizing your shopping experience on our WooCommerce platform. Categories include:
- Personal Information: Name, email address, phone number, shipping/billing address, and date of birth (collected during account creation, order placement, newsletter signup, or customer support interactions via WooCommerce forms).
- Payment Information: Credit/debit card details, UPI IDs, or other payment methods, processed securely without storage on our servers (handled by third-party gateways). No taxes like GST are charged if not applicable to your business.
- Order and Transaction Information: Product details (e.g., item IDs for hoodies or jackets), quantities, prices, transaction dates, and delivery status from WooCommerce order history.
- Browsing and Technical Information: IP address, browser type, device ID, pages visited, time spent on site, and preferences (e.g., cart items) via cookies and WooCommerce tracking tools; we also collect location data for shipping estimates in India.
We do not collect sensitive data like health or financial account numbers beyond what’s needed for transactions. All collection is explicit (e.g., via opt-in forms) and limited to legitimate purposes like order fulfillment.
2. How We Use Your Information
Your data is used solely for transparent, customer-focused purposes to comply with Google’s guidelines on avoiding misrepresentation through clear business practices.
- Order Processing and Delivery: To confirm, process, and ship your apparel purchases (e.g., matching WooCommerce inventory to addresses) and handle returns/exchanges.
- Customer Support: To respond to inquiries, track orders, or resolve issues via email or WooCommerce chat.
- Personalization and Improvement: To recommend products (e.g., similar racing-themed jackets based on browsing) and analyze site usage via WooCommerce analytics for better user experience.
- Marketing Communications: To send promotional emails about new streetwear collections or discounts, only with your explicit opt-in consent (e.g., checkbox during signup, per DPDP Act); you can unsubscribe anytime.
- Legal and Security Compliance: To meet Indian tax and invoicing obligations, prevent fraud using WooCommerce security features, and respond to legal requests; we employ SSL encryption site-wide and PCI DSS-compliant gateways for all transactions.
We never use data for unrelated purposes without notice and consent.
3. Sharing Your Information
We do not sell, rent, or trade your data for profit, aligning with Google’s 2025 policy against misleading data practices. Sharing is limited and protected:
- Service Providers: With vetted third parties who process data on our behalf under strict data processing agreements (DPAs) compliant with DPDP Act and GDPR equivalents, including:
- Business Transfers: In mergers, acquisitions, or sales, your data may transfer with notice, but only to entities upholding similar protections.
- Legal Requirements: To comply with law enforcement, court orders, or protect rights/safety (e.g., fraud prevention under Indian IT Rules); we notify you if possible unless prohibited.
- No International Transfers: Data stays in India unless safeguards (e.g., standard contractual clauses) are in place for any necessary cross-border sharing.
All providers are contractually bound to confidentiality and deletion upon request.
4. Cookies and Tracking Technologies
To enhance functionality and comply with Google’s tracking transparency rules, we use cookies and similar technologies on our WooCommerce site. A consent banner appears on first visit for opt-in, except for essential cookies.
- Essential Cookies: For core functions like maintaining your cart, login sessions, and secure checkout (e.g., WooCommerce session cookies).
- Performance Cookies: To analyze site traffic (e.g., Google Analytics for page views on product pages).
- Targeting Cookies: For personalized ads (e.g., retargeting streetwear items via Google Ads), only with consent.
- Management: You can control cookies via browser settings (e.g., delete or block); opting out may limit features like saved preferences. Third-party cookies (e.g., from embedded videos) follow their own policies—see our Cookie Policy for details.
We respect Do Not Track signals and provide opt-out tools.
5. Your Rights and Choices
Under DPDP Act 2023, Indian IT Rules, and Google’s eligibility for seller ratings, you have full control over your data. Exercise these rights by contacting us (see Section 9); we respond within 30 days free of charge, with verification (e.g., via email confirmation).
- Access and Rectification: Request a copy of your data or corrections (e.g., update shipping address in WooCommerce account).
- Deletion and Erasure: Ask to delete data (e.g., close account, remove order history); we comply unless legally retained (e.g., for tax records).
- Restriction, Objection, and Portability: Limit processing (e.g., pause marketing), object to automated decisions, or receive data in portable format (e.g., CSV of orders).
- Opt-Outs: Unsubscribe from emails via links or settings; withdraw cookie consent anytime via banner.
- Complaints: If unsatisfied, escalate to India’s Data Protection Board or our Data Protection Officer.
For WooCommerce users, manage data directly in your account dashboard.
6. Children’s Privacy
Our site and products (e.g., adult streetwear) are not directed at children under 18, and we do not knowingly collect data from those under 13 (or 18 for age-restricted content). If we discover such data, we delete it immediately and notify parents/guardians if required. Parents can contact us to review or remove child data. This complies with COPPA and DPDP Act protections.
7. Data Security and Retention
We implement robust security measures, including SSL encryption for all pages, PCI DSS for payments, and WooCommerce firewalls to protect against breaches. In case of a data incident, we notify affected users and authorities within 72 hours per DPDP Act.
Retention is strictly limited:
- Order and transaction data: 7 years for Indian tax and legal compliance.
- Marketing preferences: Until opt-out or account closure.
- Browsing logs: 12 months for analytics, then anonymized.
- Inactive accounts: Deleted after 2 years of no activity.
Data is securely deleted or anonymized post-retention.
8. Changes to This Policy
We may update this policy to reflect legal changes or business needs (e.g., new WooCommerce features); material updates will be posted here with the effective date and notified via email to registered users or a prominent site banner. Continued use after changes implies acceptance; review periodically.
9. Contact Us
For questions, rights exercises, or complaints about this policy or data handling, reach our Data Protection Officer:
- Email: trycityclothing@gmail.com
- Address: Ward No. 136, Near Shehnai Hall Govandi, Mumbai, Maharashtra – 400043, India.
- Online Form: Available in your WooCommerce account or contact page.
We aim to respond within 48 hours. This policy is governed by Indian law.
Thank You For Trusting TRYCITY.